Each session builds on the last. Week 1 is mindset and model. Week 2 is hands-on build. Week 3 is deployment and habit. Because it's one-on-one, every example runs on your accounts, your tools, and your motion.
Week 1 · Session 1
What GTM Agents Are & Why They Change the Game
The mental model before anything tactical. What is a GTM Agent vs. automation vs. a chatbot. The Agentic GTM stack: Claude + Cowork + MCPs as the operating system. The 5 GTM motions agents can own: research, personalization, outreach, follow-up, reporting. We map them against your current workflow to pick what you build first.
Week 2 · Session 2
Building Your First Agent in Cowork
Hands-on. You leave with something working. Cowork orientation, connecting the tools you already use via MCPs, the anatomy of a good agent prompt. Build-along: a live account research agent that pulls from your CRM + LinkedIn + web and outputs a call brief for your real accounts. You build it. You own it. You use it next week.
Week 3 · Session 3
Deploying Agents Into Real GTM Workflows
From "I built a thing" to "this is how I run now." The 3 agent archetypes for AEs, SDRs, and GTM: Researcher, Personalizer, Coordinator. Full workflow recipes from pre-call research through deal summary. How to measure agent output. Building a personal agent library you can reuse and iterate on.