Consulting

Founder-Led Sales System,
Built for Cyber.

GTM strategy, demand generation, sales process, and applied AI workflows, one system for pre-seed through Series B cybersecurity founders. We embed fast, build in weeks, and support as you scale.

Start Here
Book a 30-minute intro call.
No pitch. No deck. A direct conversation about your GTM motion and where the Founder-Led Sales System fits — with someone who's actually built it inside cybersecurity orgs.
Book Your Intro Call →
Experience across the cybersecurity ecosystem with:
Aironworks Darktrace Petra Security Proofpoint Zluri Vectra AI Acuvity Arvion InfraWatch Aironworks Darktrace Petra Security Proofpoint Zluri Vectra AI Acuvity Arvion InfraWatch
The Choice

Every early-stage GTM decision comes down to three options.

Most cybersecurity founders pick one of these before they even realize they're choosing.

01
The Equity-Only Advisor
Takes 0.25–0.5% equity for occasional advice. Shows up when it's convenient, not when you need them, and rarely makes the CISO intros that actually turn into customers.
02
Individual SDR or AE
Can cold call or close, but without process or sales leadership behind them, what do they really do all day? ICP isn't clear, they can't help with strategy or industry experience, they just stall out. Now you're managing a rep on top of everything else.
03
Cyber Building Blocks
An operator-built Founder-Led Sales System, GTM strategy, demand gen, sales process, and applied AI workflows, embedded and running in weeks. No equity ask. No solo rep guessing at strategy.
Running in 3 weeks · Book a Call →

Why CBB

10+
Years in Cybersecurity GTM
4×
VP-Level Roles Held
3
Successful Exits in Cyber
How We Work

The CBB process.

Three stages. Each one builds on the last. We don't skip the diagnostic and we don't leave without a running system.

01
2 weeks
Founder Diagnostic
No board deck, tech stack, or leadership team to pull from — just you. Founder interviews on how you're selling today, your ICP, and what's already working, however small, so we know exactly what to scale.
02
1 week
GTM Roadmap & Gap Analysis
Where the current motion is leaking efficiency, and where the fastest growth opportunities sit — positioning, pipeline generation, sales process, or applied AI workflows. A concrete roadmap and priority order before a single workflow is built.
03
Ongoing
Execution & Bi-Weekly Reviews
We build the system inside your GTM motion, then meet bi-weekly, or as needed, to review KPIs, pressure-test what's working, and call the pivots early. We flag exactly when it's time to bring on your first AE or VP of Sales, and make sure your revenue KPIs are fundraise-ready for your next round.
Ready to start?
Start with a conversation.
No decks, no proposals before context. A 30-minute call to understand your stage, your motion, and whether CBB is the right fit.
Book a Call →